2020
New York Life
[ scroll ]
Agape
New York Life Insurance wanted to celebrate a legacy of helping people act selflessly by launching a new campaign during Super Bowl.
As the spot went live, we posted cut-downs on social that further defined agápe with depth and emotion.
Using a mix of archival and home footage, we followed up with a campaign of videos that celebrated NYL’s historic milestones—moments when the brand put love into action.
And even brought the timeline between the subway platform and
NYL’s iconic building on 51 Madison Ave.
2020
New York Life
[ scroll ]
Agape
New York Life Insurance wanted to celebrate a legacy of helping people act selflessly by launching a new campaign during Super Bowl.
As the spot went live, we posted cut-downs on social that further defined agápe with depth and emotion.
Using a mix of archival and home footage, we followed up with a campaign of videos that celebrated NYL’s historic milestones—moments when the brand put love into action.
And even brought the timeline between the subway platform and
NYL’s iconic building on 51 Madison Ave.
2020
New York Life
[ scroll ]
Agape
New York Life Insurance wanted to celebrate a legacy of helping people act selflessly by launching a new campaign during Super Bowl.
As the spot went live, we posted cut-downs on social that further defined agápe with depth and emotion.
Using a mix of archival and home footage, we followed up with a campaign of videos that celebrated NYL’s historic milestones—moments when the brand put love into action.
And even brought the timeline between the subway platform and
NYL’s iconic building on 51 Madison Ave.